She then shared a second clip that showed the brows in their new blonde glory, her dark hair in two braids, declaring: “It’s really cute guys, my bleached brows, I’m into it. Can’t wait to show you the final look.”
Not long after she shared a third video where her long dark hair had been transformed into a long blonde bob, presumably using a wig.
It didn’t take long for Kim’s new look to blow up on Twitter, with some fans stating they didn’t even “recognise” the star.
“That doesn’t even look like her,” one fan agreed.
Other said the new look was “amazing” and that she’d done a “good job” going from almost black hair to a honey blonde.
Not everyone was convinced by the transformation though, with many stating they “loved the natural hair”.
One person suggested Kim’s bold change of hair was down to her recent break-up with husband Kanye West, noting women love to change their appearance after a split.
However just hours later, the owner of KKW Beauty and SKIMS, revealed she was “back to dark already” – suggesting fans had been freaking out about her lighter locks.
Last week the businesswoman, who is also studying law, shared photos of herself “studying in the sun” — and it couldn’t be more extra.
Wearing a nude string bikini by Nessy Swimwear, a pair of Yeezy shoes and a bandana, Kim can be seen sitting at a huge table surrounded by books and a laptop.
One photo showed her perched at the edge of her seat, adjusting her “Claudia” bikini bottoms as she reads from a huge book that one Twitter follower claimed is the “California First Year Exam multiple choice questions book”.
The second photo showed her standing up and rifling through papers on her huge table, while surrounded by palm trees, with a glimpse of the ocean visible through the leaves.
Her last photo was of her reading through a different book with her feet perched on the table, the grey and white Yeezy shoes – designed by her estranged husband – on show.
Understandably, the far from ordinary study arrangement got the internet talking with the photos quickly going viral.
The Keeping Up With The Kardashians star and Kanye have four children – North, 7, Saint, 5, Chicago, 3, and Psalm, 1.
The superstar couple have “lived separate lives” in the months since the rapper’s public mental health breakdown, which involved a Twitter spree where he compared Kris Jenner to North Korean dictator Kim Jong-un.
Though the they’ve appeared to be on bad terms recently, sources told TMZ recently things have been as “amicable as a divorce can be”.
The reality star is asking for joint legal and physical custody of the children.
Sources close to the family told the outlet Kanye is “fine” with the joint custody arrangement as the couple are “committed to co-parenting together”.