Quibi Was Supposed to Revolutionize Hollywood. Here’s Why It Failed.

Tuesday - 03/11/2020 11:11
Quibi founder Jeffrey Katzenberg at the 2020 International Consumer Electronics Show in Las Vegas in January. ETIENNE LAURENT/EPA/SHUTTERSTOCK
Quibi founder Jeffrey Katzenberg at the 2020 International Consumer Electronics Show in Las Vegas in January. ETIENNE LAURENT/EPA/SHUTTERSTOCK
The instincts of Jeffrey Katzenberg and Meg Whitman, who headed the startup, proved wrong

When Jeffrey Katzenberg and Meg Whitman were developing plans for a new streaming-video service called Quibi, they got a warning from advisers. Make sure it can be seen on TVs, not just phones.

The two executives didn’t follow the recommendation, according to people familiar with the matter, and designed the service exclusively for people on the go. The company eventually changed course after launching, and in October, it released TV apps for some of the biggest streaming-media platforms.

It...


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 Keywords: hollywood

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