Kim Kardashian’s $3.8m payday

Thursday - 04/07/2019 21:43
Kim Kardashian has been awarded millions of dollars in damages over a legal dispute with Missguided. Picture: Jacquelyn Martin/APSource:AP
Kim Kardashian has been awarded millions of dollars in damages over a legal dispute with Missguided. Picture: Jacquelyn Martin/APSource:AP
Fresh from the controversy over her ‘Kimono’ brand, Kim Kardashian has fought another legal battle — and won a huge payout.

Kim Kardashian has earned a $US2.7 million ($A3.3 million) payout for doing absolutely nothing.

The Keeping Up With the Kardashians star, 38, was awarded the seven-figure amount in damages after suing online fashion chain Missguided for copying her clothes — and using her likeness on social media.

She was also granted $US60,000 in legal fees, TMZ reports.

Missguided failed to respond to the lawsuit and Kardashian won in a default ruling.

 

Kim Kardashian has sued Missguided and won. Picture: BACKGRID
Kim Kardashian has sued Missguided and won. Picture: BACKGRIDSource:BackGrid

 

 
The reality TV star is set for a huge payday from Missguided. Picture: BACKGRID
The reality TV star is set for a huge payday from Missguided. Picture: BACKGRIDSource:BackGrid

 

Kardashian sued Missguided in February claiming the online fast fashion site had used her image to sell “knock-off dresses”.

“Missguided has repeatedly used Kardashian’s name and likeness without permission on its social media platforms to promote the sale of its clothing,” the judge said in the ruling, according to the gossip site.
 


The resolution came days after she backtracked over her ‘Kimono’ brand name scandal.

Kardashian was accused of “cultural appropriation” after last week announcing the name of her new line of shapewear was Kimono.

She tried to trademark the word “kimono” — which is a sacred Japanese cultural garment — as the name of her new lingerie brand, using it as a pun on her first name Kim — and the internet had a lot to say about it.

Not impressed! Picture: AFP
Not impressed! Picture: AFPSource:AFP

 

Twitter blew up with people accusing the reality star of being “arrogant” and calling the decision “vile”.

Influential fashion watchdog Diet Prada revealed that the Kardashian’s trademark application noted that the company — which goes by the full name, Kimono Intimates — would sell “lingerie, shapewear … stockings, breast shapers, nipple cover pasties, bra inserts”, as well other products, including actual kimonos.

Kim Kardashian accused the fast fashion brand of copying her clothes and using her image without permission. Picture: Jacquelyn Martin/AP
Kim Kardashian accused the fast fashion brand of copying her clothes and using her image without permission. Picture: Jacquelyn Martin/APSource:AP

 

On Monday, Kardashian announced she would be renaming the brand in the wake of the backlash.

“My brands and products are built with inclusivity and diversity at their core, and after careful thought and consideration, I will be launching my Solutionwear brand under a new name,” Kardashian said.

“When I announced the name of my shapewear line, I did so with the best intentions in mind,” she added in the statement.

She has not revealed the new brand name.

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 Keywords: Kim Kardashian

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