Super Bowl 2019: Seven things we learned from the ad breaks

Monday - 04/02/2019 10:51
Many people outside the US may not give two hoots about the actual Super Bowl, but for the celeb spotters and film/TV fans out there, the ad breaks are what it's all about.

Over the years we've seen Britney Spears through the ages for Pepsi (2002), Liam Neeson planning his revenge against a fellow online gamer on Clash of Clans in 2015 and Budweiser's poignant 2002 tribute to the victims of 9/11.

The cost of a 30-second advert during the game can be as much as $5m (£3.8m).

Here are some of the big talking points from the halftime show.

1. Disney trailers dominated

Bo Peep's new look
Bo Peep has ditched the floofy skirts for Toy Story 4

There weren't as many film trailers on Sunday night as in previous years, but we still got to see ads for some major Disney properties. 

There was a teaser for Avengers: Endgame, which saw the superheroes who survived Thanos's snap preparing for battle. Brie Larson's Captain Marvel is expected to play a key role in that film, and her standalone outing also got a new trailer.

But perhaps the most exciting Disney drop of all was a brief glimpse at Toy Story 4, expected to be the final film in Pixar's Toy Story franchise.

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 Keywords: Super Bowl 2019

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