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There's no sign of advertisers boycotting CBS, despite a mounting list of disturbing allegations against CEO Les Moonves

Wednesday - 01/08/2018 20:58
The media skewered CBS for the decision, but advertisers don't seem inclined to punish CBS.
CBS CEO Les Moonves at Business Insider Ignition 2015 Michael Seto/Business Insider
CBS CEO Les Moonves at Business Insider Ignition 2015 Michael Seto/Business Insider

Verizon, Progressive Insurance, Pfizer, Lowe's, Geico, Walmart and McDonald's are some of TV's biggest advertisers. 

So far, a source says, none of them are cutting back spending on CBS. 

That's despite serious allegations of sexual misconduct against CEO Les Moonves — including multiple accounts of Moonves forcibly touching women at the network — and one account of him pinning down an actress and kissing her. 

In fact, it's "business as usual" at CBS and no advertisers have asked to pull spending from the network, a person familiar with the matter said. Two top advertising agencies also said none of their clients have pulled money from CBS. 

On Friday, the  New Yorker's Ronan Farrow published a bombshell report of an investigation into Moonves' alleged behavior spanning multiple decades.  In it, six women accused the executive of sexual misconduct, retaliation and unwanted advances. NBC News then reported that a woman had gone to  Los Angeles police claiming three instances of misconduct.  The NBC News report states that it is unknown whether the woman who went to the LA police is among those who spoke to The New Yorker. 

But Farrow has since tweeted that the report appears to stem from allegations not included in The New Yorker story:

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 Key: CBS, Les Moonves

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