Why all the excitement over Sky?
It comes down to this: Sky is a solid European business, and it boasts a huge library of exclusive, premium television content. Big American media companies are also trying to get bigger to help fend off challenges from tech upstarts such as Amazon (AMZN) and Netflix (NFLX).
Disney (DIS) had planned to acquire Sky as part of its deal to buy most of 21st Century Fox(FOX). But on Tuesday, rival US media company Comcast (CMCSA) made a dramatic, unsolicited bid for Sky that could land the prized asset in its shopping cart.
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