“In the next decade, it’s not going to be about scheduled [linear] networks,” said Freer, speaking at the BI Ignition conference Tuesday in New York City. The winners will be cable networks “that have been able to build a brand” that resonates with consumers, but most of the TV nets that are around today probably won’t exist.
That may sound like an odd prediction from the CEO of a company that offers a live streaming TV package with more than 55 channels, and recently added several linear nets from Discovery.
But Freer believes the pay-TV lineup is due for a radical makeover. With the exception of live news and sports, everything else in the TV bundle will be distributed on-demand, said Freer. The company is currently evaluating the rollout of skinnier bundles that strip out linear feeds of entertainment channels to cut prices.
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