APPLE chief executive Tim Cook has taken to the stage at Steve Jobs Theater to begin a new chapter for the world’s most valuable technology firm.
Speaking for the first time at the company’s new campus in Cupertino, California, Cook is expected to unveil three new iPhone models, including the premium tenth anniversary model dubbed the iPhone X.
Here is everything Apple is expected to announce:
IPHONE 8 AND 8 PLUS
Tim Cook announced Apple Watch is the number one smart watch in the world in terms of revenue, with an industry leading customer satisfaction rating of 97 per cent.
“Apple Watch was designed to help people stay active and motivated so they can have a better day and I am happy to tell you more people are doing that than ever before,” Tim Cook said.
After playing a montage of people explaining how the Apple Watch helps motivate people with health and fitness, Tim Cook invited Apple COO Jeff Williams on stage.
Mr Williams announced Apple Watch Series 3, which has now cellular built in so you can go anywhere without the need of your phone — your watch can receive the notifications/make calls/send messages.
“This has been our vision from the very beginning. The ultimate expression of Apple Watch,” he said.
“It’s really nice to know you can be reached if needed while staying in the moment.”
Mr Williams added cellular changed the way people can listen to music.
“With Apple Watch Series 3 and Apple Music, you can stream 40 million songs,” he said.
By adding a new dual-core processor, Apple Watch can now also use Siri. There is also a new chip for Bluetooth and Wi-Fi, and an altimeter — an instrument for determining altitude attained.
To ensure the Apple Watch remains sleek and elegant, the company integrated a tiny electronic SIM and made the display itself is the antenna.
“The biggest challenge of all was adding cellular. If you don’t do it right, it gets so big it looks like a house arrest bracelet.”
The Apple Watch will be available September 22 and will cost $US329 without cellular or $US399 with cellular.
Mr Williams also said WatchOS was getting a big update.
“We’re adding smart activity coaching, a completely redesigned workout app, new features for swimmers,” he said.
Mr Williams said one of the biggest changes was an enhancements to the heart rate app, which will now show both your resting heart rate and recovery heart rate on the watch face.
Apple Watch will also notify you when it detects an elevated heart rate when you’re not active and will be able to detect arrhythmia.
WatchOS 4 available September 19th.
‘TODAY AT APPLE’
Angela Ahrendts from Apple Retail launched ‘Today at Apple” — new sessions held at the Apple Store which will allow entrepreneurs, students and teachers to master skills like photography and coding.
The classes will take users out to the public and will teach them how to get the most out of their Apple devices.
“We started with things that are core to Apple’s DNA ... like photography, music, gaming, and app development,” she said. `
More to come
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