Apple recruits Dwayne ‘The Rock’ Johnson to star in a short film with virtual assistant Siri
Monday - 24/07/2017 13:31
DWAYNE ‘The Rock’ Johnson has starred in some weird films, but this could take the cake. This time, he shares the screen with – wait for it – another screen.
JUST when you thought The Emoji Movie was a step too far, Apple has released a short film teaming Dwayne ‘The Rock’ Johnson with its virtual assistant, Siri.
And the world’s richest technology company spared no expense on Siri’s Hollywood debut, packing trips to Italy, Japan, and the Moon into her featurette.
Apple released the comedic, if slightly bizarre, short film on YouTube and the front of its US website this afternoon, but Johnson foreshadowed its arrival, calling Rock & Siri “the biggest, coolest, sexiest, funnest movie ever”.
The commercial sees Johnson — who is trimming a bonsai tree while getting a haircut and working out — challenged to pack more into his day.
The following three-minute adventure follows The Rock’s efforts to clear his ‘life goals’ list, including launching a fashion line, painting the Sistine Chapel, sort of hijacking a plane, and taking selfies in space, while asking Siri for help.
But Apple could face an uphill battle in the market, with Amazon and Google having already launched artificially intelligent speakers, including the Google Home speaker that arrived in Australia last week.
Time will tell if Johnson’s charm offensive is enough to convince smart home fans to wait for HomePod’s arrival.
Apple recruited The Rock to star in a short film with Siri.