‘We should all be feminists’: How Rihanna and co. revived Dior for millennials
Thursday - 24/08/2017 11:52
IT’S one of the world’s most iconic fashion houses and now, one of the millennial generation’s most coveted labels.
Dior has been the subject of a social media-led resurgence lately, fuelled by celebs like Rihanna, JLaw, Bella Hadid and Miranda Kerr, who have worn designs by the brand’s new creative director Maria Grazia Chiuri.
The French fashion house’s “we should all be feminists” T-shirt, for instance, was a wearable statement against sexism and inequality earlier this year, inspired by novelist Chimamanda Ngozi Adichie.
The white tee was everywhere on social media after Rihanna sported it (a percentage of sales went to Rihanna’s charity, The Clara Lionel Foundation).
Among the 140 garments on display will be the custom-made Dior wedding dress Miranda Kerr, wore when she married Snapchat founder Evan Spiegel (Chiuri designed the couture gown), and Nicole Kidman’s yellow Oscars gown.
It is billed as one of the most extensive exhibitions from the French fashion house since it began in 1947.
The exhibition includes collections sourced from Dior’s archives in Paris, London’s Victorian and Albert and New York’s Metropolitan Museum. Garments once worn by Naomi Watts, Marion Cotillard and Charlize Theron also feature.