The 27-year-old singer, who won a monumental sexual assault case last week after a former radio DJ was convicted of groping the singer in 2013, wiped all of her social media on Saturday and turned her website taylorswift.com into a black screen.
But Swift clearly didn't want to keep her fans waiting for long, today posting a peculiar 10-second video of a snake slithering on a black background.
The video, posted on her Instagram and Twitter with no caption, has already clocked up more than 3.5 million views on her Instagram alone.
While the internet is going nuts trying to figure it out, most believe it’s simply a well-thought out publicity stunt to announce her return to music.
Swift’s last album 1989 was released almost three years ago and the singer’s disappearance off social media just happened to land on the three year anniversary of her announcing 1989.
It seems the best clue has come from one of her collaborators Joseph Kahn, who directed her iconic Bad Blood and Wildest Dreams music videos.
He simply shared the bizarre clip with a smiley face, with excited fans hoping that means she’s getting to drop her new album.