IT REPORTEDLY earned her nearly $7 million in just 5 minutes this week, but Kim Kardashian’s new perfume has also caused a bit of a legal headache for the reality TV star.
ANOTHER day, another lawsuit leveraged against Kim Kardashian’s beauty empire.
The reality star-turned-mogul is already facing a trademark infringement lawsuit over the Kimoji Vibes perfume she released earlier this week, which reportedly earned her an estimated $6.8 million in just five minutes.
According to court documents obtained by The Blast, mobile marketing company Vibes Media claimed that the packaging of KKW Fragrance’s latest scent infringed on its trademarked logo, a blue speech bubble with the word “vibes” written in white lower case, which was registered in 2012.
The lawsuit alleged that KKW Fragrance “has been marketing, promoting, and is now selling a ‘Vibes’ perfume. The ‘Vibes’ perfume comes in a bottle that is a close facsimile of the Registered Vibes Logo.”
The documents also claimed that “there is a strong likelihood that consumers will be confused into believing that Defendant’s Vibes perfume is Plaintiff’s product or that it is authorised, endorsed, sponsored, or approved by Plaintiff,” or conversely that the marketing company is somehow affiliated with Kardashian.
The Kimoji design at the centre of this lawsuit is a black speech bubble with the word “vibes” written across it in white upper case with a slight rainbow penumbra, a design the brand launched along with the Kimoji app in 2015 and has subsequently used multiple times on merchandise ranging from stickers to baseball caps.
Vibes Media’s lawsuit, however, focused specifically on the Kimoji perfume, seeking both unspecified damages and an injunction to keep KKW Fragrance from continuing to sell the fragrance. The company also included an order for KKW Fragrance to turn over all unsold perfumes so they can be destroyed.
A representative for Kim Kardashian declined to comment on this ongoing legal matter.
This story originally appeared in the NY Post and is republished here with permission.