To make it more specific – whose money makes the Olympics roll?
There's arguably no sleeker money-making machine in the world than the IOC currently is – selling its name & symbols for a major buck. But let's address common misconceptions first.
The IOC is somewhat similar to the UN – it exists on fees paid by respective country members or, more specifically, National Olympic Committees.
The IOC is, essentially, a private organization incorporated in Switzerland as a non-profit.
It proudly says about itself
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