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World’s biggest franchise: Who profits from the Olympic Games?

Friday - 09/02/2018 22:00
As the 23rd Winter Olympics get underway in PyeongChang, South Korea, let's take a look at what the Romans (big fans of the ancient Olympics themselves) addressed as “Cui bono?” or “who stands to benefit?”

To make it more specific – whose money makes the Olympics roll?

There's arguably no sleeker money-making machine in the world than the IOC currently is – selling its name & symbols for a major buck. But let's address common misconceptions first.

Popular belief:

The IOC is somewhat similar to the UN – it exists on fees paid by respective country members or, more specifically, National Olympic Committees.

Truth:

The IOC is, essentially, a private organization incorporated in Switzerland as a non-profit.
It proudly says about itself

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